Blake Dawson – Are you really as green as you claim? Green marketing under close scrutiny in Australia

Melissa Trotter, Felicity Dougherty, Ayman Guirguis and Lisa Ritson provide an update on the enforcement actions and compliance activity of the ACCC in green marketing claims. In the recently released, “Your Consumer Rights: Environmental Claims”, the ACCC has once again warned that it will “vigorously pursue companies that breach the law”.

Blake Dawson warns that, if your business is making environmental claims, it must ensure each claim can be substantiated when challenged by an energised regulator. In particular, take care when making comparative claims as to the environmental benefits of your products over your competitors and when relying on world-wide marketing copy.

Blake Dawson – Are you really as green as you claim? Green marketing under close scrutiny in Australia