Blake Dawson Waldron - Hormel loses bid to register SPAM trade mark in Europe

Hormel loses bid to register SPAM trade mark in Europe - Drew Broadfoot, Articled Clerk, reports on the failed final appeal by Hormel Foods Corporation (the makers of the canned ham SPAM) against the decision by the European Trade Marks examiner’s decision to deny registration of the trade mark SPAM for various information technology services, including services that stop unsolicited emails:

    • “This is a prime example of trade e rk “dilution”: a secondary, unrelated meaning has overtaken the meaning intended by the proprietor of the mark”

Link to Blake Dawson Waldron article