Branding and Marcomms for Financial Services
26th - 28th February 2008, Swissotel Sydney
Benefit from key sessions of practical relevance including:
* Building and achieving a consistency across your brands
* The needs of wealth management brands
* Using philanthropy, arts and society to position your brand
* Breaking the rules in FS branding and marketing by targeting the lucrative Gen X and Gen Y marketplace
* The analytics of brand
* Engaging women in their financial future
* Hear proven case studies from:
• ANZ • Pimco • PLUM • TNS • Vanguard Investments Australia
Hear from the leading professionals at the head of their game including:
* Colin Bold, Head of Marketing, Vanguard Investments Australia
* Peter Dorrian, Head of Retail Investments, Pimco
* Paul Nelson, Director, BrandMatters
* Jacqueline Phillips, National Marketing & Brand Manager, ANZ
* Paul Pickering, Director, Australian Funds Marketing
* Vanessa Stoykov, CEO, Evolution Media
* Claire Linton-Evans, Vice President, Head of Marketing and Communications, Australia and New Zealand, Treasury & Securities Services, JPMorgan Chase Bank
* Gary Lembit, National Director, Finance & Business Services Research, TNS
* Alison McIvor, General Manager - Marketing and Communications, AustralianSuper
* Peter Talacko, Manager – Product & Strategy, PLUM