Hansen Beverage Company v Bickfords (Australia) Pty Ltd [2008] FCA 406

Middleton J has delivered the judgment of Hansen Beverage Company v Bickfords (Australia) Pty Ltd [2008] FCA 406 concerning a claim of passing off or contravention of the Trade Practices Act 1974 (Cth). Middleton J stated that the principal issue was whether Hansen Beverage Company had a sufficient reputation in Australia in the mark MONSTER ENERGY in relation to energy drinks such that the adoption of that mark, or its contraction MONSTER by Bickfords (Australia) Pty Ltd conveys a misrepresentation.

Hansen Beverage Company v Bickfords (Australia) Pty Ltd [2008] FCA 406


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