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Anita Cade - Blake Dawson

Anita Cade has broad experience in contentious and non-contentious intellectual property law, focusing on copyright, content, licensing, sponsorship, marketing, franchising, confidential information, sports law and passing off. Anita Cade has undertaken a number of secondments to key clients of the firm and brings a commercial and practical approach to the application of her legal skills.

Anita Cade has particular expertise in complex and high profile sponsorship arrangements and content licensing arrangements. Anita has negotiated various high profile sponsorships and content deals, including most recently for a key client in relation to its sponsorship of the broadcast of the 2008 Beijing Olympics and its exclusive Australian mobile streaming rights for the coverage of the Games. Anita Cade also advises clients about commercialising, licensing and protecting intellectual property, including content, across traditional and new media as well as setting up management policies and frameworks to manage it.

Anita Cade has had articles published in a number of intellectual property publications and has presented various papers including on sponsorship in the new media landscape, music licensing, protection of TV format rights, content regulation, marketing in virtual online communities such as Second Life, new media and marketing and the regulation of green marketing.


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